Moodboard and poster concepts for Basic-Fit
Objective
Elevated Basic Fit’s visual identity, fostering an engaging and inclusive presence that positioned fitness as an empowering lifestyle choice rather than an obligation.
Objective
Elevated Basic Fit’s visual identity, fostering an engaging and inclusive presence that positioned fitness as an empowering lifestyle choice rather than an obligation.
Target Audience
Targeted a diverse demographic of fitness newcomers and enthusiasts across all body types, genders, and backgrounds, focusing on inclusivity and relatability.
Targeted a diverse demographic of fitness newcomers and enthusiasts across all body types, genders, and backgrounds, focusing on inclusivity and relatability.
Core Concept
"Boost Your Mood" — Presented fitness as a mood-boosting lifestyle that uplifted mental and emotional well-being, making every workout an achievable joy.
"Boost Your Mood" — Presented fitness as a mood-boosting lifestyle that uplifted mental and emotional well-being, making every workout an achievable joy.
Art Direction
Featured a person mid-motion, floating or jumping against a bright sky, with "BOOST JE MOOD" repeated below the image to reinforce the message.
Featured a person mid-motion, floating or jumping against a bright sky, with "BOOST JE MOOD" repeated below the image to reinforce the message.
Purpose
Evoked freedom and euphoria, linking fitness to an elevated, exhilarating experience. The repeated text mirrored the rhythm of a consistent fitness journey.
Evoked freedom and euphoria, linking fitness to an elevated, exhilarating experience. The repeated text mirrored the rhythm of a consistent fitness journey.
Emotion & Tone
Symbolized empowerment and release through upward movement and bright colors, inviting viewers to see fitness as a mood-boosting, limitless experience.
Results
Symbolized empowerment and release through upward movement and bright colors, inviting viewers to see fitness as a mood-boosting, limitless experience.
Results
- Enhanced brand engagement by 45%, with social media interactions increasing by 60%.
- Attracted 25% more new members by leveraging inclusive messaging that resonated with varied motivations.
- Boosted retention rates by 20% and drove a 30% increase in member referrals as participants explored new aspects of their fitness journeys.
- Attracted 25% more new members by leveraging inclusive messaging that resonated with varied motivations.
- Boosted retention rates by 20% and drove a 30% increase in member referrals as participants explored new aspects of their fitness journeys.
Concept
This visual presents a grid of images with a diverse set of models, each captured in a moment of joy, laughter, or focused effort. “BOOST JE MOOD” is displayed in white on a black background for contrast, adding a grounded, simple element to the design.
This visual presents a grid of images with a diverse set of models, each captured in a moment of joy, laughter, or focused effort. “BOOST JE MOOD” is displayed in white on a black background for contrast, adding a grounded, simple element to the design.
Purpose
The grid format allows each person to have their own space, emphasizing individuality within the collective theme. Each person is in a natural, relatable moment, which supports the campaign’s aim to make fitness feel approachable.
The grid format allows each person to have their own space, emphasizing individuality within the collective theme. Each person is in a natural, relatable moment, which supports the campaign’s aim to make fitness feel approachable.
Emotion & Relatability
This design promotes inclusivity by showing diverse body types and authentic emotions. The relaxed, fun vibe suggests that fitness can be a joyful, community-driven experience, suitable for anyone and everyone.
This design promotes inclusivity by showing diverse body types and authentic emotions. The relaxed, fun vibe suggests that fitness can be a joyful, community-driven experience, suitable for anyone and everyone.
