BanaBak(Look at Me) is P&G's mobile platform which offers special deals to young people and presents points to users for every P&G product they buy using its receipt scanning technology and gamification model a, where the users are able to utilize their points in the form of discounts and various advantages. We created a modern, colorful, fun key visual and film that all these young people look at 👀
Role: Creative Art Direction / Graphic Design
Brand Designer: Aksel Ceylan
Old Look&Feel
The visual with the 3D stock images is the old branding and the graphics simply was not resonating with GenZ.
The visual with the 3D stock images is the old branding and the graphics simply was not resonating with GenZ.
Rebranding
We created a modern, colourful, fun key visual and film that all these young people look at 👀
We created a modern, colourful, fun key visual and film that all these young people look at 👀
