After the 2013 ban on alcohol advertising, the law was expanded and the use of brand names was also banned.
All brands started using nicknames for their products. So we decided to use the name “About nights” for Absolut. Keeping the brand font and color and the iconic bottle, we continued to tell our story.
In a world where the night is full of possibilities, the "Add a Secret Recipe to Your Night" campaign is like a warm invitation to embrace the unknown and make your evening even more special. It's all about adding a touch of mystery to your life, without ever mentioning alcohol. It's about creating moments that are as unique and unforgettable as adding a secret ingredient to your favorite recipe.
All brands started using nicknames for their products. So we decided to use the name “About nights” for Absolut. Keeping the brand font and color and the iconic bottle, we continued to tell our story.
In a world where the night is full of possibilities, the "Add a Secret Recipe to Your Night" campaign is like a warm invitation to embrace the unknown and make your evening even more special. It's all about adding a touch of mystery to your life, without ever mentioning alcohol. It's about creating moments that are as unique and unforgettable as adding a secret ingredient to your favorite recipe.
Each piece of content teases the audience with glowing visuals, abstract ingredients, and atmospheric settings that evoke curiosity. The campaign plays with the senses through vibrant colors, smoke, and light, suggesting something extraordinary is brewing. It inspires viewers to imagine the excitement of the night ahead, where a simple addition can transform the mundane into the magical.
Role: Creative Art Direction / Graphic Design - Motion Graphic Design
Role: Creative Art Direction / Graphic Design - Motion Graphic Design
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