I created engaging social media content for Guinness in Turkey, all while dealing with strict government regulations that banned alcohol advertising since 2011.
The challenge? We couldn’t show the Guinness logo, alcohol, or even glasses. It felt like working in a "black market" for content, but we had to keep the brand identity strong and still connect with the audience creatively, even without the usual visuals or branding.
Role: Creative Art Direction /// Graphic Design
Role: Creative Art Direction /// Graphic Design