Awesome is for everyone
Samsung has launched a new phone, the Galaxy A71, and its target audience was Gen Z. For this, we needed to
find someone as "awesome" as the phone itself.
find someone as "awesome" as the phone itself.
London team chose BlackPink for the global campaign and Ece Seckin for Turkey to represent our new 'AcayipIyi' (Awesome) A71.
She’s a Turkish pop star, and most of her followers are Gen Z (ages 15-21).
We've made a TikTok dance challenge and created %100 social friendly contents.
It was the first TikTok challenge in Turkey. We reached 5 BILLION people in 9 days. We broke a record.
Role: Creative Art Direction /// Graphic Design
She’s a Turkish pop star, and most of her followers are Gen Z (ages 15-21).
We've made a TikTok dance challenge and created %100 social friendly contents.
It was the first TikTok challenge in Turkey. We reached 5 BILLION people in 9 days. We broke a record.
Role: Creative Art Direction /// Graphic Design
Official Music Video
