Objective
To visually merge the essence of jazz music with the urban vibrancy of the city, creating a campaign that emphasizes the integration of art, culture, and everyday life. The aim is to promote the 28th Akbank Jazz Festival as a celebration of the city’s dynamic atmosphere and musical diversity.
Brief
Develop a campaign for the 28th Akbank Jazz Festival that highlights the festival's connection to the urban spirit and culture of the city. The campaign should reflect the dynamic and vibrant energy of jazz while resonating with the city’s identity. The visuals must be captivating, innovative, and align with the theme “Sehrin Caz Hali” (The Jazz State of the City) to position the festival as an integral part of urban culture and a must-attend event.
Creative
The visuals use iconic jazz instruments crafted from urban materials, such as road signs and city infrastructure elements. This innovative design highlights the festival's theme of "Şehrin Caz Hali" (The Jazz State of the City), symbolizing how jazz seamlessly blends with the soul of urban life. Each image connects jazz music with the vibrant, bustling identity of the city, creating a compelling narrative that resonates with the urban audience and establishes the festival as a cultural landmark.
Role: Creative Art Direction /// Graphic Design
