We started by identifying a gap in the plant-based market: low brand visibility, unclear differentiation, and a lack of engaging visuals. Our goal was to boost brand awareness, drive revenue, and create a stronger connection with our target audience.
We conducted research to understand the audience and market trends. From there, we created bold packaging and a playful photoshoot that balanced clean design, strong storytelling, and brand consistency.
The campaign led to increased revenue, higher engagement, and positive user interaction. Performance data and client feedback confirmed its success in elevating the brand.
I transformed the visuals with clean typography, bold color contrasts, and dynamic imagery. The final design stood out on shelves and digital platforms, making the product memorable and impactful.
I aligned design with business goals, applied strategic thinking, and delivered measurable impact with a fresh, standout campaign.
Role: Freelance Creative Art Direction /// Graphic Design
We conducted research to understand the audience and market trends. From there, we created bold packaging and a playful photoshoot that balanced clean design, strong storytelling, and brand consistency.
The campaign led to increased revenue, higher engagement, and positive user interaction. Performance data and client feedback confirmed its success in elevating the brand.
I transformed the visuals with clean typography, bold color contrasts, and dynamic imagery. The final design stood out on shelves and digital platforms, making the product memorable and impactful.
I aligned design with business goals, applied strategic thinking, and delivered measurable impact with a fresh, standout campaign.
Role: Freelance Creative Art Direction /// Graphic Design
