As a motion designer and creative art director, I led the creation of dynamic motion graphics using Expedia's branding icons. The goal was to reflect various sports dynamically while staying true to the client’s clean design language.
To address the challenge of flat-looking animations, we placed icons and background elements in 3D depths, adding layers to enhance the sense of travel and motion. By incorporating morph animations and transitions, we brought energy and depth to the flat designs, creating a result that felt both engaging and immersive.
Animating the icons to showcase Expedia's 360° services was a rewarding process, and we’re proud of the vibrant and dynamic visuals achieved.
Role: Freelance Creative Art Direction - Motion Designer
Role: Freelance Creative Art Direction - Motion Designer
