Nike aims to include Boyner's female customers in the brand universe with exclusive content for Boyner. We had to create a connection between style and sports.
We chose the brand new Ebernon Low shoes, an all-white and customizable sneaker, as our asset.
Decided to use cel animation as a style to make the motion more dynamic.
Art Direction: Hakan Simsek
We chose the brand new Ebernon Low shoes, an all-white and customizable sneaker, as our asset.
Decided to use cel animation as a style to make the motion more dynamic.
Art Direction: Hakan Simsek
