News from around the world,
world famous TV series.
world famous TV series.
Objective
Increase brand awareness and viewership for CNBC-e by humorously linking popular global political figures with well-known TV shows, highlighting CNBC-e's programming variety.
Target Audience: Primarily Turkish urban professionals, aged 25–45, who are informed, globally aware, and enjoy pop culture and political satire.
Target Audience: Primarily Turkish urban professionals, aged 25–45, who are informed, globally aware, and enjoy pop culture and political satire.
Strategy
The strategy for this campaign was to use satire and humor to appeal to a highly informed, socially conscious audience. By cleverly juxtaposing high-profile world leaders with famous TV show titles, the campaign aimed to spark conversation, shareability, and brand engagement.
The essence of the campaign is to showcase that CNBC-e offers not only world-class financial and political news but also popular TV shows that people can enjoy after a day of serious global events. The ads create an ironic and entertaining contrast, making the brand feel current and relatable to its audience.
Creative
The creative direction centered around visual mashups of prominent world leaders with titles of iconic TV series that represent light-hearted entertainment. By making subtle references to both the personalities of these figures and the tones of the respective TV shows, the campaign engaged audiences with witty cultural commentary.
Role: Creative Art Direction /// Graphic Design
