Hailstorm in Istanbul
BACKGROUND
In the summer of 2017, Istanbul has experienced the biggest hailstorm in recent years and thousands of cars were damaged. When news reports announced a new storm was coming in 2018, people took “extra serious” precautions like covering cars with carpets, which turned into a social media phonemenon and meme.
REAL TIME RESPONSE
We used this opportunity to display our carpets. First, a social media post was posted: “For those who want to display more colorful images in the next hailstorm…” After the post got thousands of comments in minutes, outdoor displays were prepared. Cars covered with carpets were placed at different locations in Istanbul and IKEA parking lot.
Role: Creative Art Direction /// Graphic Design
Role: Creative Art Direction /// Graphic Design
