About Nights
The "About Nights" visuals have to celebrate nightlife culture through bold designs, vibrant colors, and dynamic imagery. Created for Absolut, the campaign complies with Turkey's alcohol ad ban (since 2011) by focusing on inclusivity, spontaneity, and unforgettable night experiences.
To creatively promote Absolut as a lifestyle brand within the limitations of Turkey's alcohol advertising ban by focusing on nightlife culture, inclusivity, and self-expression. The campaign seeks to position Absolut as a catalyst for unforgettable nights without directly referencing alcohol.
Creative Approach
Visual Identity: Bold colors, playful typography, silhouettes, and abstract bottle references to evoke nightlife energy.
Messaging: Themes like “Mix of Us” celebrate diversity and spontaneity, with aspirational, lifestyle-focused storytelling.
Execution: Social media, posters, and OOH visuals showcasing vibrant nightlife moments and creative brand integration.
Role: Creative Art Direction / Graphic Design
