About Nights
After the 2013 ban on alcohol advertising, the law was expanded and the use of brand names was also banned.
All brands started using nicknames for their products. So we decided to use the name “About nights” for Absolut. Keeping the brand font and color and the iconic bottle, we continued to tell our story.
The "About Nights" visuals had to celebrate nightlife culture through bold designs, vibrant colors, and dynamic imagery. Focused on inclusivity, spontaneity, and unforgettable night experiences.
All brands started using nicknames for their products. So we decided to use the name “About nights” for Absolut. Keeping the brand font and color and the iconic bottle, we continued to tell our story.
The "About Nights" visuals had to celebrate nightlife culture through bold designs, vibrant colors, and dynamic imagery. Focused on inclusivity, spontaneity, and unforgettable night experiences.
To creatively promote Absolut as a lifestyle brand within the limitations of Turkey's alcohol advertising ban by focusing on nightlife culture, inclusivity, and self-expression. The images seek to position Absolut as a catalyst for unforgettable nights without directly referencing alcohol.
Creative Approach
Visual Identity: Bold colors, playful typography, silhouettes, and abstract bottle references to evoke nightlife energy.
Messaging: Themes like “Mix of Us” celebrate diversity and spontaneity, with aspirational, lifestyle-focused storytelling.
Execution: Social media, posters, and OOH visuals showcasing vibrant nightlife moments and creative brand integration.
Role: Creative Art Direction / Graphic Design
