- We can't stop looking at our new notifications, even when we're hanging out with BFFs.
- We can't stop criticizing people who don't share the same opinion as us.
- We can't stop our kids from watching videos while eating.
We just can't...
Because these are our new habits. So we can’t stop ourselves and change, but we can use intenet responsibly. Let’s have a try.
It was a very bold move for Samsung. Our client positioned itself as a brand that cares about digital well-being rather than just pushing more screen time. Plus, it differentiates them from competitors who mostly focus on the tech’s capabilities rather than its impact.- We can't stop criticizing people who don't share the same opinion as us.
- We can't stop our kids from watching videos while eating.
We just can't...
Because these are our new habits. So we can’t stop ourselves and change, but we can use intenet responsibly. Let’s have a try.
By addressing digital well-being, we shifted the conversation from just hardware specs and innovation to a more human-centric approach.
#UseInternetResponsibly
