Fawori is a paint brand whose target audience is only painters.
So we created a loyalty programme for this audience and it's called Fawori Dünyam. (my favorite world)
It had to be a simple design that everyone could understand.
We designed an app and in this app we created a wheel of fortune.
Painters who buy paint from shops will have the opportunity to spin this wheel and win gifts.
Based on this idea, We decided to shoot an ad where a painter wanders inside the wheel of fortune
and earns gifts.
