BanaBak is P&G's mobile platform which offers special deals to young people and presents points to users for every P&G product they buy using its receipt scanning technology and gamification model, where the users are able to utilize their points in the form of discounts and various advantages.
"BanaBak" means "Look at Me" in English.
Old Branding with 3d stock visuals
-New Branding-
We created a modern, colourful, fun key visual and film that all these young people look at 👀
Executive Creative Director: Sami Basut
Art Director: Hakan Simsek
Brand Design and Corporate Identity: Aksel Ceylan
Designer: Kerem Korucuoglu
